Social Media Strategist at Vue School (full-time)

👋🏼 Hello!

We are BitterBrains, the company behind the popular learning platforms Vue School and Mastering Nuxt. We are also proud organizers of Vue.js events, including Nuxt Nation, Vue.js Nation, and Vue Forge. In 2023, we launched the Official Vue.js Certification program, in partnership with Evan You and the Vue.js team. Since 2016, we've had the privilege of helping over 160,000 students learn Vue.js and other web technologies and creating an online community of 500,000 developers. We take pride in making education accessible and available everywhere around the world. Our mission is to continue spreading knowledge and making developers’ life easier.

🔎 What we are looking for

We are looking for a Social Media Strategist to organize the team, optimize and significantly grow our current position and help us reach even more of our target audience of developers.

Community is at the heart of what we do, so it’s not a drive to gain likes, it’s about creating an engaged audience that provides us with good feedback and support as we, in turn, support them. If you have had experience dealing with developers, this will really help!

At our heart, we are really about creating accessible education for all, so we think it’s a great purpose to get behind, too!

The position is 100% remote and you can apply from anywhere in the world, as long as you have availability to work full-time (8 hours), sharing around 4 hours with the office day of the CET timezone.

🎯 Objectives and Responsibilities of this role

• Grow our social media following across the existing channels on LinkedIn, Facebook, Twitter, YouTube, Instagram, and Discord and expand our presence to other social media and community channels that are appropriate like TikTok, Instagram, Reddit and more
• Work along side the current Social Media manager on planning and posting on all the social media networks
• Work along side the marketing team to synchronize social media with the states of the Vue School products
• Design and implement a social media strategy to align with business goals
• Coordinate the Social Media Manager
• Collaborate with our content team to provide technical / developer related content that we will share across our networks
• Drum up engagement and excitement amongst our audience for our products and generate interest that turns into sign-ups and sales
• Distribute the content from our blogs, school, platforms, etc. in our communities
• Never miss the opportunity to generate great reviews on our social-proofing channels including (but not limited to) Google and Facebook reviews
• Produce and curate awesome content that resonates with our target audiences, including both B2B and B2C
• You are our eyes and ears out there on the internet. Track sentiment, track trends, look out for positivity and negativity and help contain and solve it in a customer-first manner
• Perform research on current benchmark trends and audience preferences
• Monitor metrics via Google Analytics, including channel growth and conversion
• Ensure that campaigns are properly and pedantically tracked, so you can ensure the efficacy and success of the campaigns
• Make sure the communication with followers and responses to queries are happening in a timely manner and monitor customer reviews, including comments on posts and DMs sent to us across networks
• Suggest and implement new features and ideas to develop brand awareness
• Stay up-to-date with current technologies and trends in social media, design tools, and applications
• Track and report on competitor and industry related accounts growth to use as a benchmark on our social media activities
• Track and report on trending topics across the industry

✅ Required skills and qualifications

• 4 or more years of experience as a social media strategist and manager Bachelor’s degree (or equivalent) in marketing
• A deep understanding of the social media platforms that we use and the possibilities they offer
• A good understanding of Google Analytics and related tracking techniques
• Experience with social media management tools, preferably Vista Social
• Excellent documentation skills and desire to explain and teach others
• Experience working remotely, and independently, and being excellent in self-management
• Passion for learning new skills and software
• Accuracy and attention to detail
• Looking for a long-term position
• Nice to have skills and qualifications
• Experience working within a developers network
• Experience with sentiment tracking tools
• Experience with trend tracking tools
• Experience with content creation tools, for example, Canva
• Experience with other social media channels that we currently use
• Experience with Notion and Slack
• Experience with video editing tools
• Proven success in a collaborative, team-oriented environment
• Experience with managing and leading a social media team

🏆 What we offer

• Work with brand customers love
• Work with modern technologies
• Competitive salary and performance bonus structure
• Budget for training, equipment, and professional development
• Full-time remote position on a long-term contract basis
• Company-wide target bonus of up to 12%
• Flexible paid time off for work-life balance
• Paid time off during local bank holidays
• Participation in the annual company workation trip 🏝
• The chance to be part of a small team of exceptional individuals based around the world
• We're looking for a flexible person that takes great pride in their work and results.
• We are a fully remote team, and we accept submissions from everyone that is suitably qualified, everywhere in the world.

How to Apply

• Complete this survey → Vue School | Social Media Strategist Application
• Should you meet all requirements a member of the Vue School team will be in touch with next steps.

We look forward to hearing from you!